Packaging as well as labelling highly protects the product from distribution, storage, use and sale. Thus, packaging is the process to design, evaluate and produce packages.

It is used for preparing goods for the purpose of transportation, logistics, warehousing and sale. What does packaging does? It performs the following role:

  • Contains
  • Protects
  • Preserves
  • Transports
  • Informs
  • Sells

What is the purpose of packaging and labelling? Well, it has number of objectives such as physical and barrier protection, security, marketing, portion control, convenience, agglomeration and information transmission, etcetera.